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Jockey Designer Innerwear

"Jockey is geared to be the best displayed brand"

Since its inception Jockey international has always strived to live up to its commitment to its customers to Satisfy the human need for comfort. Now Jockey is more than just a brand and has not only pioneered the underwear industry but has also continued to dominate and influence the worldwide markets. The Indian route for Jockey was swabbed by Page Industries Limited while launching the brand in India as the sole licences.

Today, Jockey is the number one selling brand in the men's and women's panties in the premium innerwear category and is the only innerwear brand to be awarded the Super Brand status. Not this but Jockey India is also certified by USA based WRAP (World Wide Responsible Apparel production) and was also awarded the Shoppers Stop Pinnacle Award for the best innerwear brand for consecutive years from 2003, 2004 and 2005. The company's designers and manufacturers team latest innovation is the wonder fabric, a perfect blend of modal and lycra to use in, the super premium range. Apart from men. Jockey has plans to enhance the women's super premium range and also intends to launch an international collection for men and women along with extension of its base to thermals, yoga range. The international brand recently launched a new range of Bio Washed Vests, thermal innerwear for men and women and a new range of women's intimate wear.

Jockey India s General Manager-Marketing. Nischal Puri. who has over eleven years of experience in the marketing ranging from Apparel to Lifestyle Brands is convinced that the brand will append more feathers in its cap in the approaching years.

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