New Summer Collection

OCM India Ltd., a leading Indian manufacturing company of worsted wool fabrics has revived its strategic planning to grab sizable share in burgeoning retail market. According to Rajeev Surana, CEO, OCM India Ltd., "Currently OCM products are being sold through more than 1200 direct retail outlets across the length and breadth of the country. While reorganizing the territorial distribution of the dealer network, we are planning to increase the number of new sales point by almost 200, which will help OCM in reaching closer to its customer and achieving a market share of over 15%. This time our greater focus will be on the semi-urban and rural markets." The company has recently launched its Summer '08 Collection in Amritsar.

Showcasing the new collection, Rajeev Surana, said, "We are introducing more than 400 NEW designs in various colour variations for the domestic market. This New Summer' 08 Collection has been designed keeping in mind the choice and preferences of the young and vibrant Indian consumer." After re-launching brand "OCM" in its new avatar and with the increased visibility of brand in the market, OCM is back in business with full zeal and vigor. The company is on the rise with a recent boom in retail sector and has associated itself with leading brand names in the retail chains and is supplying fabric for garments in their brands.