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Punjab-based apparel maker, Duke Fashions (India) is evolving, growing and diversifying to attain new heights

To have on in any season, lighter outfits are always preferable to wear, to keep cool the body and to present the wearer in sync with trendy style with comfort. To gratify a perfect match to all age group, T-Shirt is the most approving wear, and accepting the needs of today's consumers; Duke has shared the onus by pampering the au courant consumers through its splendid T-shirts and other popular garments.

Duke is serving under the category since 1966 and has established a successful name beyond the geographical lines of the country. Komal Kumar Jain, founder of the company and his son, Kuntal Jain has cuddled their position in the industry with full of reverence, as the brand has emerged as well-known name for trust and quality worldwide.

A complete name of perseverance, the company has witnessed outstanding success, which has come through the trio of chemistry-credibility, integrity and honesty. The brand stabilizes its market share for innovation style and quality assurance in fabric that compiles the foundation of the organization.

To shape magnificent outfits, Duke has clasped complete vertically incorporated manufacturing plant, which undergoes through various divisions like knitting, dying, finishing, processing, mercerizing, and compacting to provide best wear with quality and latest trend. The sprouting brand caters to artifact for men, women and children under all age group by offering latest design with bright colours to meet the needs of consumers relating to lifestyle.

T-Shirts, Jackets, Shirts, Trousers, Denims, Sweaters, Lower, Bermudas and several wear for different occasion have been offering under the brand. Plans are aloft to venture into kids' apparel segment from next summer. Initially Duke, which is known for its knitted T-shirts for men and has a presence in women's wear as well, intends to launch kids wear under 'Duke kids' brand for summer season. "By foraying into kids' wear segment, the company will be in a position to offer garments for the entire family at one shop," Mr Komal Jain, Chairman, Duke Fashions reveals while adding that the company would be importing garment manufacturing machines especially for the kids wear project.

The company has experienced hands in making garments for special happening, targeted utmost by customers. The company is possessing rich talented professional and workers to get the best as output. Over 5, 00,000 garment units are produced every month by over 2000 skilled and technical personnel. As a result, leading by Mr. Kuntal Jain, Duke has thrived in the segment, commemorating the turnover on Rs. 250 crores and also targets Rs 500 crore turnover within the next three years from both domestic and international markets.

The brand's quality assurance section ensures the product's content up to the standard, accrediting it as worthy to the price value that should be satisfying to the customers within country or abroad. Apart from chic fashion, the organization is also conscious about environmental issues by taking eco-friendly initiatives to minimize the pollution by adapting the wastewater treatment to keep the environment clean.

Getting appreciation through awards by premium body of the industry for quality products manufacturing, the company has received the most popular ISO-90012000 certificate from DNV, the largest certification body in India, for practicing TQM in all units. ITID Quality Excellence Award for manufacture of T-shirts & ready-made garments from Shri. S. Vaghela (Hon'ble Minister of Textiles, Govt. of India) is another prominent feather in the company's cap.

Moreover the accolades, the forte of success has resulted through good customer relationships and strong management skill that turn out the best result in the domain. The brand has made presence with over 2500 multi brand outlets and presently, has 75 outlets across the major cities in the country. The brand has already made its presence in international market, especially in Nepal Sri Lanka, Canada and USA and the globally biggies like Walmart and Gap, have end6irsed the company as its overseas buyers.

Undeniably, Duke has established its name in the leading segment of apparel industry by cater to the best quality asset with design and latest trend according to frame of mind and requirement of the consumers. Under well-rounded and multi-leveled marketing approach, incorporating wide assortment of image management and customer interactive programmes, the brand is in perpetual demand and surely, Duke will keep its stabs to attain new apex in quality garments.

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