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In the rising fashion apparel market, today's consumer is willing to pay high price for quality garments and as the shadow of western wear is rapidly covering up the wardrobes, the segment is well poised to grab an extensive share in the Indian ready-made market. But as fashion follows a U-turn, so traditional Indian clothing has once again ready to attain the lost paradise and is coming into prominence gradually. With a greater number of men, especially youngsters proclivity is switching to ethnic clothes and fabrics. Thus, quite a few garments manufacturers are surging up their activities to rule the roost.

One of the prominent players, Mulberry is also exploring new-fangled spheres to establish a milestone in the Indian ethnic wear segment. Stepping up in year 2004, with a vision to cater to the best outfits for festive and propitious occasions and to meet with the needs of the young people in the course of exceptional price range, Mulberry is making an effort to attain a pinnacle in the segment.

Offering special ranges in the ethnic wear and wedding suits with popular trends, quality is woven in every assortment for each class. Splendid design and master cut in Sherwani, Jodhpuri suits, Casual coats, Basic Suit etc. are interspersed to glorify the product for any event. Bright colours and magnum opus designs with quality fabrics have fascinated the consumers to lure the brand. Under Aniket Enterprises, promoted by Ankit Goel, the brand is initiated with the investment of Rs.1crore and is covering the market with pace and enthusiastic response focused well to hit the target of 5 crore in next five years. Continuously interacted with the latest in gamut, the company has terrific experienced hands to shape up the outfit with magnificence for grandiose ethnic wear.

Quality assurance department has made the vivacity under segment and personnel are responsible to bestow over the excellence in stitching, finishing in fabric to meet the standards and make it presentable with zest to men's in all age group in ethnic, casual and party wear. Dealing with advance manufacturing unit with latest technology, the company is capable to produce around 5000 pieces annually, which is affordable to all class and sharing enjoyable price around Rs. 3000 at the modest rate in the segment. Available at all leading store across the country, the brand has grabbed extensive space in MBOs and is looking forward to have its own exclusive in the same over the next year with vigorous presence to cover the entire ethnic wear domain.

Recognizing in the fraternity as trendier material to greet the occasion of weddings, the consumers are enjoying the segment with Jodhpuri's suits and Sherwani's to make the occasion memorable. Creeping its presence to cover the whole market, Mulberry is making headway to lift the market share with deep strategy and through skilled management, which is following under the astute guidance of Mr. Goel and devoted professionals have maintained the robust sales figure with enthusiasm to apply in the market.

Establishing a fine customer relationship echelon by making the reach to utmost, the brand has come forward with innovation and inviting all classes to have the experience with eminence in the ethnic wear and fabrics that not only speak about wearer's persona with elegance also present the wearer in panache.

Witnessing satisfactory growth in the couple of years, the company is on evolution to experiment with new designs and looking to introduce new practices to make the best outfits for different events that join the significance of the purpose in the most adorable way in the ambiance.

In a very short span, undoubtedly, riding over excellence in manufacturing quality fabrics and garments, Mulberry will turn into the leader of ethnic and casual wears and will soon join the class of biggies to establish the products as the most respectable in the segment.


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